Coming. Store HTML and text, then send by template id. Today, pass html or text on each POST.
Guide05
FormatHTTPS JSON
Templates are next. They are not on the API yet.
Today, each send carries its own body. POST /api/v1/emails accepts from, to, subject, and html and/or text. See Send email.
When templates ship, you will save a named HTML/text body in the dashboard and pass a template id on send instead of repeating the markup. Variables and attachments are not part of this first cut unless we say otherwise here.
Until then, keep the markup in your app and POST it with X-API-Key.